Selecting Regional Postponement Centre †MyAssignmenthelp.com

Question: Discuss about the Selecting Regional Postponement Centre. Answer: Introduction Political: Singapore is a democratic country and is one of the countries with minimal political risk in Asia. The country has the history of no military involvement in civilian and political matters. The airline industry of Singapore is heavily regulated by the governmental policy thereby, influencing the profitability and competitive landscape. According to the political scenario, the safety of the passengers is of topmost priority of the Singapore airline industry. Additionally, trade agreements between Singapore and other countries are also considered for their market penetration strategy. Moreover, the eco-friendly approach of the government is also significant for the Scoot and Tiger Air Merger (Ho 2014). Economic: The economic factor of Singapore largely affects the Singapore airline industry and is considered as one of the vibrantly strong and free market economies. Singapore is one of the fastest developing countries with the highest per capita income among the Asian countries. The country has a highly educated population with healthy competitive airline market. Previously, Singapore largely depended on foreign investment but has recently diversified its sources of income. The economic factor influences airline industry as the sector is closely linked with national, regional and international economic development. The exchange rate, the price of crude oil and gross domestic growth has affected the Singapore airline industry. The passenger travel demand of Singapore is predicted to rise to 6.9% in 2018 compared to 6.7% growth in 2017 (Singh 2016). Social: Singapore has a wonderful mixture of eastern and western culture with extremely high literacy rate. The country has the third most strong purchasing power parity per capita thereby, providing an opportunity for Scoot and Tiger Air Merger to consider growth strategies that weave in the contribution of the merger to various social issues. The Scoot and Tiger Air merger have adopted a company based corporate social responsibility in order to improve their cooperation as a part of their business (Yashodha 2012). Conclusion In this report, it can be concluded that the airline industry of Singapore is a blooming sector due to immense cooperation politically, economically and socially. References Ho, J.K.K., 2014. Formulation of a systemic PEST analysis for strategic analysis. European academic research, 2(5), pp.6478-6492. Singh, A.K., 2016. Selecting Regional Postponement Centre Using PESTLEAHPTOPSIS Methodology: A Case Study in a Pharmaceutical Company. Global Business Review, 17(5), pp.1266-1268. Yashodha, Y., 2012. Air Asia Berhad: Strategic analysis of a leading low cost carrier in the Asian region. Elixir International Journal, pp.11164-11171.